User Stories
REALIZER use case: IPIN Labs, the Korean tech startup for AI-powered indoor positioning system
REALIZER use case: IPIN Labs, the Korean tech startup for AI-powered indoor positioning system
Apr 17, 2025
One of REALIZER AI’s first users, IPIN Labs, is a tech startup focusing on an AI-powered indoor positioning system. Backed by HL Mando, the largest global Tier 1 Korean Original Equipment Manufacturer and supplier to Ford, Nissan, Kia Motors Company, Volkswagen, BMW, etc., IPIN Labs is also a startup powerhouse at global trade shows.
Challenge
As Sales and inquiries are picking up the pace, IPIN Labs is struggling with follow-ups and keeping leads up to date.
By participating in large global trade shows such as CES (USA), Vivatech (France), and MWC (Barcelona), IPIN Labs has collected hundreds of leads. However, their lead nurturing system could not keep up with their growth.
“Sometimes, my boss would join the events, but as the global project lead, I am the one managing all the contacts. The list of contacts I have consolidated on Excel has not been updated for months”, said Kim Seongjun, the global project lead of IPIN Labs.
After diligently saving contacts for months, their successful scale-up has led to an increase in work responsibilities, and data entry, despite its importance, is no longer a priority. Seongjun now relies on his memory to manage the contacts collected.
Although it works for now, the number of important leads will continue to accumulate and eventually cause a delay in follow-ups and losing sight of important leads in the months to come.
Why They Chose REALIZER AI
When IPIN Labs met REALIZER, two things stood out to them:
Easy contact entry feature: People who scan his QR code can input their details directly.
Follow-ups made simple
Easy contact entry
When attending trade shows, Seongjun only has to provide the card that includes a QR code and NFC. He appreciates that the data only has to be keyed in once by the scanner and all the information is automatically stored.
Typical process per contact
exchanges business cards/ Linkedin→ searches for card or LinkedIn after event→ spends hours keying in data into spreadsheet
Process with REALIZER AI
shows REALIZER’s business card/ QR code → scanner inputs information into the system
Follow-ups made simple
Timely and accurate follow-ups help users, such as IPIN Labs, win half of the game. Instead of spending time crafting out the greeting message and inputting their sales deck each time they send out an email, Seongjun can now craft an automated greeting message based on the project while including their sales collateral.
Typical follow-up process
exchanges business cards/LinkedIn→ searches for the correct business card→ keys in email or LinkedIn→ sends the first message hours later when time allows
Following up with REALIZER
Seongjun prepares a greeting email→ The participant inputs their email into the system → The email is sent automatically within seconds.
Results & Impact
By using REALIZER AI, IPIN Labs have experienced the following impacts:
⏱️ Reduced lead response time from 3 days to <24 hours with a clear and fast greeting email
🔥 0 time spent on data entry after events.
🧠 Global Project Lead reported “less admin, more selling”
Customer Quote:
“I really like that the time and steps required from saving contacts to follow-ups have been reduced drastically. I no longer need to key in any contacts as they are done on the spot by the other person scanning my QR code.”
— Seongjun Kim, Global Project Lead, IPIN Labs
Summary
REALIZER AI helped IPIN Labs turn raw trade show contacts that they used to spend time keying in manually into an automated system. By automating the data entry process and profile research, they have saved at least 3 hours of data entry time and another 50% of research time.
If you would like to experience the same efficiency as IPIN Labs, book a demo meeting with us.
One of REALIZER AI’s first users, IPIN Labs, is a tech startup focusing on an AI-powered indoor positioning system. Backed by HL Mando, the largest global Tier 1 Korean Original Equipment Manufacturer and supplier to Ford, Nissan, Kia Motors Company, Volkswagen, BMW, etc., IPIN Labs is also a startup powerhouse at global trade shows.
Challenge
As Sales and inquiries are picking up the pace, IPIN Labs is struggling with follow-ups and keeping leads up to date.
By participating in large global trade shows such as CES (USA), Vivatech (France), and MWC (Barcelona), IPIN Labs has collected hundreds of leads. However, their lead nurturing system could not keep up with their growth.
“Sometimes, my boss would join the events, but as the global project lead, I am the one managing all the contacts. The list of contacts I have consolidated on Excel has not been updated for months”, said Kim Seongjun, the global project lead of IPIN Labs.
After diligently saving contacts for months, their successful scale-up has led to an increase in work responsibilities, and data entry, despite its importance, is no longer a priority. Seongjun now relies on his memory to manage the contacts collected.
Although it works for now, the number of important leads will continue to accumulate and eventually cause a delay in follow-ups and losing sight of important leads in the months to come.
Why They Chose REALIZER AI
When IPIN Labs met REALIZER, two things stood out to them:
Easy contact entry feature: People who scan his QR code can input their details directly.
Follow-ups made simple
Easy contact entry
When attending trade shows, Seongjun only has to provide the card that includes a QR code and NFC. He appreciates that the data only has to be keyed in once by the scanner and all the information is automatically stored.
Typical process per contact
exchanges business cards/ Linkedin→ searches for card or LinkedIn after event→ spends hours keying in data into spreadsheet
Process with REALIZER AI
shows REALIZER’s business card/ QR code → scanner inputs information into the system
Follow-ups made simple
Timely and accurate follow-ups help users, such as IPIN Labs, win half of the game. Instead of spending time crafting out the greeting message and inputting their sales deck each time they send out an email, Seongjun can now craft an automated greeting message based on the project while including their sales collateral.
Typical follow-up process
exchanges business cards/LinkedIn→ searches for the correct business card→ keys in email or LinkedIn→ sends the first message hours later when time allows
Following up with REALIZER
Seongjun prepares a greeting email→ The participant inputs their email into the system → The email is sent automatically within seconds.
Results & Impact
By using REALIZER AI, IPIN Labs have experienced the following impacts:
⏱️ Reduced lead response time from 3 days to <24 hours with a clear and fast greeting email
🔥 0 time spent on data entry after events.
🧠 Global Project Lead reported “less admin, more selling”
Customer Quote:
“I really like that the time and steps required from saving contacts to follow-ups have been reduced drastically. I no longer need to key in any contacts as they are done on the spot by the other person scanning my QR code.”
— Seongjun Kim, Global Project Lead, IPIN Labs
Summary
REALIZER AI helped IPIN Labs turn raw trade show contacts that they used to spend time keying in manually into an automated system. By automating the data entry process and profile research, they have saved at least 3 hours of data entry time and another 50% of research time.
If you would like to experience the same efficiency as IPIN Labs, book a demo meeting with us.
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